Build Your Author Platform on the World Wide Web
How to build a website, engage in social media, create a lead magnet, and build an email list.
Marketing begins now, at the very start of your publishing efforts, and your website is the foundation of that marketing effort.
Your website is a storefront and a scrapbook, a place to attract, inform, connect, collect, and communicate. Your website is “You-Central.”
This course offers lifetime membership and a 30-day 100% money-back satisfaction guarantee.
PURCHASE THIS COURSE BY ITSELF OR AS A BNDLE IN THE THIS COURSE IS INCLUDED IN THE SELF-PUBLISHING FREEDOM COURSE
Here's what you'll learn
- Understand your website building options and choose a solution
- Choose a domain name and web hosting company
- Get a personalized email address
- Make your website a "high-converting" website
- Create a lead magnet
- Incorporate a consistent brand across the web
- Understand and use metadata and Search Engine Optimization (SEO)
- Create a social media presence
There will be homework, worksheets, to-do lists, and other extras to help you adjust your strategy and realize the vision you have for your book and your future as an author. Ask questions, get feedback, encouragement, and community in our Facebook group. Join a call during office hours. And there is a 30-day 100% money-back satisfaction guarantee.
"It's actually fun to take these lessons. They are full of good advice, practical tips, and they include tons of resource material, all presented in a manner that is easy to follow and use. Carla's infectious, bright personality and generous willingness to help others work their way through the jungle of self-publishing is evident throughout the course."
—Tamara Merrill, author, The Augustus Family Trilogy
You have questions about your domain name, web hosting, Wordpress or SquareSpace or Wix, GoDaddy or BlueHost, MailChimp or Constant Contact, landing pages, lead magnets, metadata, and SEO.
THIS COURSE HAS THE ANSWERS
Your domain name
Branding! Are you kidding? Your name is your biggest brand so don't be shy. Get your name. I'll show you how.
A web hosting company handles all the geeky tech stuff for you so you can build your website. You'll learn how to choose one.
Your web hosting company may have WordPress theme builder service built in. You can choose one of their themes to start off, just because it's easy, or upload a premium theme. You'll learn where to purchase premium themes and how to hire a professional if you need to so that your website markets you and your writing. You'll also learn about a low-cost service I recommend to do it all for you.
Your blog is an extension of your website. There's no need to choose a separate blogging service.
Your email marketing list
The most important function of your website and blog is to create a connection with readers by getting them to hand over their email address. When they give you their email address, they have given you permission to contact them directly.
The ethical bribe
Website visitors are tired of being sold to, so entice them with an “ethical bribe.” This could be a free story, tip sheet, or anything you can think of that has informational or entertainment value to your audience.
Easy, but maybe a little tedious
This module will take the mystery out of creating a website, blog, and email marketing newsletter so you can get started or improve the site you have today. There are several solutions including one that takes about one hour to build. I'm not kidding.
Web marketing is the easiest marketing you'll do
Let the power of internet search help you market your book. Your web presence and proper SEO (Search Engine Optimization) is "passive" book marketing. It's the easiest book marketing you'll do! Let Google and Amazon search lead readers to you and your book.
This course helps you set up a cohesive, branded, internet presence. You'll learn about do-it-yourself and do-it-for you website options in various price ranges. You'll learn how to set up an email list and deliver a lead magnet. You'll learn how to create branded website and social media banners, too.
Take this step toward succeeding in your career as an author now. Let's do this!
Companionship | Encouragement | Guides | Worksheets | Community
WE'RE IN THIS TOGETHER!
Get started now!
You can do this!
Many authors long for a vibrant home on the web, but most don't take the steps to actually make it happen. So, just by starting, you're actually halfway there. Pat yourself on the back and let's get busy!
You won't be alone. You'll be guided along the path with regular webinars, blog posts, and Q&A sessions. You can also comment on each lesson and join the private Facebook group for discussion, feedback, and promotion.
"Carla’s teaching abilities, to not only explain writing in general, but to provide the knowledge necessary to take one's book from start to fruition is much appreciated by the seasoned author as well as one just starting out. Her accomplishments speak for themselves! My writing career has only been possible by the commitment of Carla to teach everything that one needs to know."
—Dan Dockery, Upstart Author
Carla King is the founder of the Self-Pub Boot Camp educational series of books and workshops. With a background in technical writing and a passion for travel writing, she started self-publishing her own books in 1995 and since then has helped many others in their writing and publishing journeys.
King has been known as a leader in self-publishing education since 2010 with Self-Pub Boot Camp and Author Friendly services. She organizes the self-publishing and technology track for the San Francisco Writers Conference, works as an industry advisor, speaks at publishing conferences, podcasts, and other events.
As the author of many books (on adventure travel) and as a publishing consultant, her firsthand knowledge makes King one of the most trusted guides in the industry. The 4th edition of her Self-Publishing Boot Camp Guide for Authors is the most comprehensive how-to manual for independent authors today. Authors and publishers around the world also count on her Consumer’s Guide for Self-Publishers with reviews of the tools and services that help independent authors publish.
StartLinda Lee: Websites, Blogs, and Domain Names (26:02)
StartChoosing and using a domain name
StartHow to choose web hosting for your site
StartWhy you shouldn't use free web hosting
StartYour WordPress hosting solution
StartPubSite: A turnkey solution
StartThe elements of an author website
StartHow to get your own personalized email address
StartDiving into social media
StartHow to build an email list (28:45)
StartHow to create a lead magnet
StartHow to use analytics to measure engagement
StartWhat you need to know about SEO
StartWhat else do you need to know?
ENROLL IN THE SINGLE COURSE OR GET THE 6-COURSE BUNDLE
The Create Your Publishing Business course is the second course in the Self-Publishing Boot Camp bundle of six courses.
You can purchase this course separately or as part of the six-course bundle
- The Self-Publishing Freedom Course
- Create Your Publishing Business
- Design and Format Your Book
- Distribute Your Book
- Sell Your Book Direct
- Book Marketing and PR
Bonuses with the bundle
- Lower price
- The Self-Publishing Boot Camp Guide for Authors, 4th Edition ebook
- The Consumer's Guide to Writing & Publishing Tools & Services ebook
- Lifetime membership in all the courses and additional courses, even at the low beta price
- Handy worksheets and cheat sheets
- Membership in a private Facebook group
- Regular live webinars and Q&A sessions