Best Seller Book Marketing: First Steps to Clarity

The #1 most important step to marketing clarity, finding your tribe, and building your foundation for success

Identify your readers, influencers, and the media... now

Do you know the titles and authors of all the recent books like you have been published? What category (virtual shelf) they sit on? What the book covers look like? (And if yours fits in?) And finally, are you following the other authors who are writing books like yours?

Knowing this information is the only way you're going to be able to market your book effectively.

Do it, and you'll be able to figure out what other authors are doing on social media and where they're getting media attention.

You can start hanging out where they're hanging out, making friends, and even sharing marketing efforts. Because smart authors know their readers don't buy just one book in the genre they like or the topic they need information on. They buy many books.

Make other authors your friends. Make the media your friends. And connect with readers in a way you never imagined.

In this course, you'll do some market research and competitive analysis, which it is the single most important step you can take to assure the success of your book.

Then... take action.

Do this, and you are way ahead of the game of publishing to five-star reviews on Amazon.

This course will help you navigate the process, every step of the way.

  • Copy my spreadsheet template and make it your own
  • Use the most recent covers in your genre to inspire your cover designer
  • Find out what media outlets are interested in books in your genre

Most authors really don't need expensive marketing and publicity help. When you position your book to stand out in the marketplace and connect with other authors and media who cover them, you are equipped to easily attract readers and influencers on your own.

And you'll have fun doing it.

When you connect with people who have the same interests you do, it just makes everything easier. Let me help you get started.

"Carla’s course is a must for the novice and seasoned self-publisher alike. She lays out the essential steps in a logical and understandable way. She’ll answer questions you didn’t know you had about the publishing industry!"

—Jeanette F. Chaplin, Ed.D., author, Fireweed Glow and other books

Take the first step to getting your book out into the world

“A professional writer is an amateur who didn't quit.”
― Richard Bach

How much more confident will you be when you know that your book has an enthusiastic audience of readers just waiting to buy?

This course offers lifetime membership and a 30-day 100% money-back satisfaction guarantee.

Marketing begins with research

Here's a secret. Marketing actually begins in the manuscript preparation phase with market research so you can be sure to fit in or fill a gap in the category you're aiming for.

Competitive analysis helps you identify the other authors--your future friends and collaborators--that is your future community.

You'll learn what your book cover should look like, what your website should look like, how your book description should be written, how to craft your author bio, and choose keywords that filter search results for readers eager to read books like yours.

So before you publish, even before you start on that second draft, do this. Guaranteed, it will make your book marketing so much easier. So much!

"It's actually fun to take these lessons. They are full of good advice, practical tips, and they include tons of resource material, all presented in a manner that is easy to follow and use. Carla's infectious, bright personality and generous willingness to help others work their way through the jungle of self-publishing is evident throughout the course."

Tamara Merrill, author, The Augustus Family Trilogy

"Carla King's courses and experiences have been the most critical step along my road to self-publishing. Her many years of experience in the field is continually updated, and thereby you receive current pertinent information, a critical element in a quickly changing world. After a mediocre experience with an established publisher for my first book, I considered another book project to be unlikely. Without her help and guidance on self-publishing, I doubt my most recent two books would have been written."

Norm DeWitt, author, Making it Faster

Carla’s well-organized course about self-publishing is packed with friendly and helpful ideas.

—Leila Peltosaari, author, Dancing with Fear and Sell Your Words (release Spring 2018), Tikka Books, Montreal

This Book Marketing Best Seller Course will show you how to shift between your roles as author and publisher, positioning yourself for success with a quality manuscript and early marketing to build your platform and ready yourself for five star reviews.

If you don't plan to self-publish, put your results in a book proposal. This is the ammunition you need to convince an agent that your book is worth representing.

Equip yourself with the know-how to do everything you need to do to ensure your freedom to self-publish, engage a hybrid press, or make a deal with an agent and a publishing house.

  • Set up and organize your research
  • Use the results to develop your author brand
  • Find out who are your readers, really
  • Use Amazon Advanced Search to find books like yours
  • Use Google Search to find authors like you
  • Improve your book cover, description, and other metadata
  • Connect with other authors writing books in your genre
  • Discover which podcasts, journals, and other media are eager to talk to you

There will be homework, worksheets, to-do lists, and other extras to help you adjust your strategy and realize the vision you have for your book and your future as an author. There is a private Facebook group for questions, encouragement, and community. And there is a 30-day 100% money-back satisfaction guarantee.

Go from dabbling and waiting and wandering through the forest of choices and make the right decisions to transform yourself from a writer to an independent author with the knowledge, confidence, and freedom to do what's best for your book and your career.

Now... let's do this!


Place your book next to the books from the major publishing houses, make friends with other authors, and start marketing your book to influencers and the media. Give yourself the gift of freedom and the power to publish however you like, whenever you like.

Companionship | Encouragement | Guides | Worksheets | Community



Get started now!

This course is easy enough for newbies and enlightening for those like myself with certain publishing experience. King gives great ideas and processes around working with beta readers and includes two valuable resources in this module, the Consumer's Guide to Writing & Publishing Tools & Services and the Self-Publishing Boot Camp Guide for Authors. If you are interested in going the indie publishing route, I suggest you start here and travel with Carla!"

Karen Kappe, Publisher, Tragus Media Project


You can do this!

By enrolling in this course you are committing to succeed as an author. You're committing to finishing your book to professional standards, perfecting your manuscript, and preparing it for publication.

While many authors dream of publishing, most don't take the steps to actually make it happen. So, just by starting, you're actually halfway there. Pat yourself on the back and let's get busy!

You won't be alone. You'll be guided along the path with regular webinars, blog posts, and Q&A sessions. You can also comment on each lesson and join the private Facebook group for discussion, feedback, and promotion.

"Carla has taken the fear and mystery out of self-publishing. Her total knowledge of the process from beginning to end is exceeded only by her ability to communicate it in terms even a novice like myself could understand. A rare talent indeed!"

J.B. Stronberg, author Earth v Trump: A Failure to Protect

"Carla’s teaching abilities, to not only explain writing in general, but to provide the knowledge necessary to take one's book from start to fruition is much appreciated by the seasoned author as well as one just starting out. Her accomplishments speak for themselves! My writing career has only been possible by the commitment of Carla to teach everything that one needs to know."

Dan Dockery, Upstart Author


Your Instructor

Carla King
Carla King

Carla King is the founder of the Self-Publishing Boot Camp educational series of books and workshops. With a background in technical writing and a passion for travel, she started self-publishing her bicycle and motorcycle adventure travel books in 1994. Since then, Carla has helped many others in their writing and publishing journeys.

King has been known as a leader in self-publishing education since 2010 with Self-Pub Boot Camp courses and books and her Destination Published concierge services. She organizes the self-publishing and technology track for the San Francisco Writers Conference, works as an industry advisor, speaks at publishing conferences, podcasts, and other events.

As the author of many books (on adventure travel) and as a publishing consultant, her firsthand knowledge makes King one of the most trusted guides in the industry. Her Self-Publishing Boot Camp Guide for Authors is the most comprehensive how-to manual for independent authors today. Authors and publishers around the world also count on her Consumer’s Guide for Self-Publishers with reviews of the tools and services that help independent authors publish.

Frequently Asked Questions

When does the course start and finish?
The course starts any time you like. It is a completely self-paced online course - you decide when you start and when you finish. Some authors take the course quickly and come back to it when they're ready to take action. Others spend four to six weeks stepping through each lesson and performing each task as they go.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 15 days and we will give you a full refund.

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