I'm so glad to have you here in the Market Research and Competitive Analysis module!
Gosh. That sounds so boring and technical. Maybe I should call this course Reach Your Readers! Sell More Books! Get Five-Star Reviews!
Because that's what's going to happen when you figure out where your readers are looking for your book. You're going to find out where your book belongs on the virtual shelves so they can find it.
Let me tell you about Dale. In one of our group coaching sessions he showed us his website and his books. Impressive! He has written and published five books on Amazon and all the other retailers, too. But the thing is, they weren't selling. At. All.
So... what genre are your books? I asked him.
And that was the rub.
A few days later Dale emailed me. He'd done the work in these lessons and found top-selling authors who were selling books like his.
He laughed. They were literary fiction books, he said. Not a genre he wanted to be in because he didn't think it was a niche that sold many books.
Well, for sure It isn't top-selling like romance or thrillers. And though there were elements of romance, thrillers, and some comedy in his stories, he would never sell his books to those readers. And if he did, they'd give him one and two star reviews. Because even though his books are good, the reader has basically been fooled into buying a book they're not going to like.
So Dale rewrote his book descriptions to match those of his closest compadres in literary fiction, reworked his keywords and categories, and placed his books in the literary fiction section.
Sales? More in a week than in the past year.
So go forth and find where your readers are looking for your books!
The importance of community
Before sharing your work with early readers and investing in expensive editing
“The mistake so many marketers make is that they conjoin the urgency of making another sale with the timing to earn the right to make that sale.
Market research and competitive analysis is an important step in creating any business and publishing is no exception. In fact, Big Publishing spends a lot of time on this and so do online retailers like Amazon.
The lessons in this module will show you how to do
Fit in, yet stand out
You want to be sure that your book fits in, yet stands out, in the sea of other books people search for on Amazon and Google. Your readers are looking for the
Here are a few
Is your book unique?
A few authors I’ve worked with have insisted that their book is unique. They tell me proudly that there’s nothing like it! I'm going to tell it like it is and let you know that this is a bad thing. Because if there are no books like yours on the market at all, there probably isn’t a market for it.
The lessons in this module will help you understand the marketplace and your competitors, and show you how to place your book on the right (virtual) shelves, so your readers can find it.
Think about where your book fits in in the virtual world. If you were looking for a book like yours, what would you type into a search engine?
The first lesson will help you start and organize your research.